Identify your audience – who is your target audience? Who are your attempting to deliver your message to? Is it teachers? Drug addicts? Can you identify with your audience, and even more importantly, can they identify with you?
Not at all. But consider this - if your audience isn’t listening – if you’re boring them, you’re not delivering your message in an effective manner. And if you’re not getting through to them – you’re wasting your time and your message is being lost. You don’t have to become a comedian to be a good, but you do have to know when to use humor to get your message across.
The single best way to avoid all that public speaking terror is to know your material. Be familiar with your subject, and you’ll relax. If you know your subject, if you’re the expert in the room - why on earth would your audience scare you? What is there to be frightened of if you know your topic more thoroughly than they do? You’re there to teach them what you know about a particular subject or topic.
Good public speakers follow many of the same procedures and protocols when giving a speech; the basics are the same, just the delivery and style change with the individual speaker. Here are a few common tips that will help you succeed as a public speaker.
Next, have a “hook” at the very beginning of your presentation - a joke, a one-liner, a poignant story - something that instantly draws your audience into your presentation. Make it funny, make it serious - it doesn’t matter as long as it compliments your presentation - but make it interesting enough to make your audience listen to you.
Come into the room with the attitude that you’re simply having a conversation with a roomful of friends - you’re going to tell them a story about … whatever your speech is about. If you’ve researched your topic, know your material and practiced what you’re going to say, you’ll find it easy to have this mindset.
Using humor in your presentation is another effective tool, but be very careful to tailor your use of humor or jokes to your audience. How many times have you gone to watch or listen to someone giving a speech and been bored to tears? The speaker obviously hasn’t polished their public speaking skills – they speak in a monotone, their stories are lame – and they apparently have no sense of humor. Even if the message they’re trying to deliver is an important one – they’ve lost their audience.
Some speakers find it easy to use props to help keep them on track with what they want to say during their presentation. For example, I know one man who wears a different hat for each segment of his speech – he changes the hat and replaces it with another when he goes to the next segment. The hats remind him of key points to cover in each portion of his speech.
Your presentation should be interesting - regardless of topic. Don’t drone on and on and on for days about some boring little detail - tell them the facts and get out of the way. Don’t be one of those public speakers who can’t shut up - who loves the sound of their own voice so much they just can’t seem to stop talking. Believe me, your audience will be too polite to say it, but they’ll wish you put a sock in it.
Like it or not, public speaking is part of the entertainment industry – and even if your message is a serious one – audiences still want to be entertained. If you’ve been hired by an organization or a service club to stand up and deliver a message, you need to be able to do just that – or you won’t be invited back. Nor will you receive any recommendations to address any other group they might be connected with.
When practicing your presentation and polishing the material – keep an eye out for jokes or one-liners that you can use. Try to find material that integrates with your style – don’t try to steal someone else’s delivery. The audience will respond to you if you just be yourself.