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public speaking the art of lucasPublic speaking strikes fear into the hearts of many a grown man and woman.
What public speaking is really all about is delivering something of value to your audience. That’s it. If people in your audience walk away with something of value they’ll consider you – and the speech – a success. That something of value can be feeling better about themselves, their job, understanding an idea or concept better, even feeling happy or entertained – if you can accomplish any of those things – you were effective as a public speaker. Give yourself a round of applause. Not at all. But consider this - if your audience isn’t listening – if you’re boring them, you’re not delivering your message in an effective manner. And if you’re not getting through to them – you’re wasting your time and your message is being lost. You don’t have to become a comedian to be a good, but you do have to know when to use humor to get your message across. Identify your audience – who is your target audience? Who are your attempting to deliver your message to? Is it teachers? Drug addicts? Can you identify with your audience, and even more importantly, can they identify with you? Like it or not, public speaking is part of the entertainment industry – and even if your message is a serious one – audiences still want to be entertained. If you’ve been hired by an organization or a service club to stand up and deliver a message, you need to be able to do just that – or you won’t be invited back. Nor will you receive any recommendations to address any other group they might be connected with. When practicing your presentation and polishing the material – keep an eye out for jokes or one-liners that you can use. Try to find material that integrates with your style – don’t try to steal someone else’s delivery. The audience will respond to you if you just be yourself. Vary your presentation - use audio visual props such as flipcharts, PowerPoint presentations, pass out handouts for your audience to read, use different intonations of voice - speak louder or softer - don’t make the mistake of using a monotone. Move around the stage (within reason - you’re not up there to give a Chorus Line review.) Make a name for yourself – Everyone starts off small. Speak for free at service clubs like Rotary or Lion’s clubs; find a community event like a Chamber of Commerce mixer where you can make an appearance. The more often you give speeches in public, the better a speaker you’ll be. The dislike or loathing of public speaking stems from fear - the single biggest fear people seem to have is that they’re going to make complete idiots of themselves in front of a live audience. Or maybe that they’ll forget their lines. Or the audience will start throwing rotten tomatoes at them. Or perhaps they’ll pass out in front of all those people. I’ve seen many public speakers forget their lines, or lose their place in their speech, but I’ve never seen anyone pass out. Next, have a “hook” at the very beginning of your presentation - a joke, a one-liner, a poignant story - something that instantly draws your audience into your presentation. Make it funny, make it serious - it doesn’t matter as long as it compliments your presentation - but make it interesting enough to make your audience listen to you. Used correctly, props can add a tremendous amount of significance and variety to any presentation and help ensure that your message is received and understood. And that’s what public speaking is all about.
1. The Art of Public Speaking
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